Top 5 Beauty Retail Apps on iOS in Switzerland Q4 2022

Throughout the fourth quarter of 2022, the beauty retail category on iOS in Switzerland saw varied performance across its top applications. Here’s a closer look at the trends for the leading apps in this category.

Douglas - Parfüm & Kosmetik experienced fluctuating weekly downloads, peaking at approximately 1.6K in the week of November 21. Active users demonstrated a steady increase, reaching around 4.9K by mid-December. Notably, the app did not generate any revenue during this period.

GLAMOUR Shopping saw a significant rise in downloads at the beginning of October, with a high of 782. However, downloads fell sharply afterward, maintaining minimal levels for the remainder of the quarter. Active users followed a similar trend, starting at 608 in early October and gradually decreasing to 24 by the end of December.

BEAUTY BAY recorded a notable increase in downloads in late November, with numbers reaching 124. Active users also showed positive growth, peaking at 657 in the last week of November before declining to 494 by the end of December.

Lush Fresh Handmade Cosmetics had a modest presence in the Swiss market, with weekly downloads reaching a maximum of 25 at the end of November. Unfortunately, specific active user data for this app was not available for the quarter.

Nykka – Makeup/Beauty Shopping remained relatively stable in terms of active users, maintaining around 45-54 throughout the quarter. Downloads were minimal, peaking at 10 in late November.

These insights, derived from Sensor Tower data, provide a comprehensive overview of the performance of top beauty retail apps on iOS in Switzerland during Q4 2022. For more detailed analytics and trends, visit Sensor Tower.